- What it is
- A content strategy is a list of changes. It states which pages your site should add, which pages to revise, and which to do first.
- An example
- Suppose users often ask how deep a certain watch can go underwater, and your product page does not state this clearly. We would suggest adding a specification table, and say where on the page it should go.
- What you receive
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- A list of page changes, in priority order.
- The reason for each change, meaning which user questions it addresses.
- Writing suggestions for the pages, such as specification tables, comparison tables and FAQs.